Spec Project
Overview
The Plant Rule is a spec brand identity for a neighborhood plant shop built for people at every stage of the hobby — from first pothos to full jungle. The mark pairs a warm, high-contrast serif with a sprouting p, so the logo itself reads as something growing. A bright, optimistic palette of deep green, coral, sky blue and marigold keeps the system playful across signage, packaging and a social feed that mixes editorial photography with flat color typographic posts.
